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A new iPhone subscription service is still in the pipeline, despite some delays – according to fresh rumors – and the service could help to ease a growing issue for both Apple and phone buyers.

According to Bloomberg's reliable analyst Mark Gurman, Apple’s iPhone subscription service "should still arrive eventually", despite the fact that it was expected to launch as early as last year.

The service – which could see new iPhones added to app-based subscriptions like Apple One – apparently remained in development alongside the iPhone 14 family. But according to Gurman, it was delayed by "engineering challenges" and the complex development of a "next-generation financial system".

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